Most of the analysis that is done on the mobile devices is local, what does this mean exactly?
It means that the content contains the city names as the other information used in the keywords. Dreamworth is one such company providing local search engine optimization services in Pune.
Does it mean anything to the local business owners? Yes, it means that these local business houses need to focus on the local SEO mainly; this is the only way out to ensure that they grab the attention of their customers(locally available) searching with proximity.
Following are some the factors that will be effective in increasing Local SEO ranking of your company's website:
Explore Local Keywords
The most common mistakes the local business owners do make is not to optimize their websites for local keywords related to their business.
The majority of searches done through mobile include local keywords. Customers who are out in a new place likes to search for local businesses.
Hence, if these customers cannot find your business on the search page, they will simply move on to one of your competitors.
In order to find the best local keywords for your business, you should use Google Ad words planner. One suggestion would be to use a combination of short and long-tail keywords in your optimization planner.
Meta Data Optimization
Meta includes all the alternative descriptions of your website.
Therefore, you need to check whether the meta data of your website be optimized for local search in business. It also includes all the tags and meta description that gets displayed on Google on searching anything related to your business. Although, it is not 100% sure that Google will be using the title and description tags you place on the page.
Most businesses don't really pay much attention to their meta data, leading them to miss out on opportunities to reach out to a more local target audience as they end up using local keywords.
It would be better if you would go through all the meta data on your website and update with including your chosen local keywords.
It wouldn't take much time for you to make these changes, at the same time the results from doing so will lead to a big difference in ranking of your website on Google page.
Optimize Content more suited for Local Keywords
One thing that can make a huge impact in terms of local SEO is by optimizing content on each page of your website for local keywords.
Another point to consider is to focus on quality and not quantity, which is very important when optimizing the content on your site for your selected keywords. You have to know this that Google does not go kindly on websites that use too many keywords over and over again in their content.
Make sure that you use the keywords better optimizing the content by using them in important locations such as the title, subheading or in the first few lines of the paragraph in your content.
Although there is no keyword density that you could adhere to constantly but you can always aim for around 1% keyword usage.
This means that if you have a content of around thousand words, you should use your main keyword at least 10 times. You can also use some long-tail keywords as secondary keywords. The important thing is that your content should be very much readable and relevant to the readers.
This will get you full benefits of your keywords.
NAP Listings should be consistent
The NAP stands for Name – Address – Phone number. A NAP listing is a listing on the internet where these details about your business or company appear on the Google search page.
Do you remember when you had last checked the consistency of your NAP listings? To fully optimize your business for local search, all of your NAP listings need to be identical everywhere on the internet. This might seem a small and tedious thing, but even a small thing like Rd for Road in your address can harm your SEO and make it difficult for customers to reach you.
Make sure you have reviewed all your NAP listing and inform any websites that have displayed your information incorrectly. Check on all your social media accounts and other pages to make sure that the address listing displayed are correct.
A PBN – Private Blog Network is a group of websites that you can use to create backlinks to your main business website.
It is well known that link building with PBNs is very difficult for some SEOs. This is mainly because of some marketers who have made low-quality PBN sites with poorly written content. Others are built based on old websites that no longer functions.
They beat way to using PBN successfully, is to make sure that they only have original and high-quality content.
Another way to make it more effective is by making sure the PBNs have a connection to the theme of your target website. If you don't have your network of PBNs then you can always find lots of people selling high authority powerful links from their own website's network.
The prices for these networks may vary, some offers for a monthly fee while others may have a one-off fee. It would probably be best if to use one of your main target keywords for an anchor as the strength of these networks is very strong.
Everyone wishes to be successful, but the only thing that separates the successful and the failure one is the tendency of being persistent.
Now, this idea is very comparable to the SEO story. Every time the name of your company is displayed online, it has to consist of the usage of local keywords. You need to use your Nap accurately and continuously with the same format.
Consistency ensures you to chase your clients quickly, and you get them notified supporting the development of your organization. Hope these points help you to grow and your business to become better.
Still confused and possess doubts? Want a professional to help you out!